This post is inspired from the BDseo facebook group. I thought of expanding my thoughts in the form of a blog post.
The world of internet marketing and SEO has changed a lot over the years. SEO or Search Engine Optimization is a set of strategies which helps me get found online and win lots of targeted leads to my website.
As a blogger, you must know some sort of SEO tricks to get your content marketing going. What pisses me off that a lot of so called “internet marketers” these days still parroting some outdated SEO tips onto their blogs.
When I first started out 10 years ago, I read these following tips and they were already in demise. Sometimes I wonder, do these so called experts even try out these stuff, or just echoing one another?
So here goes the 10 SEO tips, you should NOT follow:
1. Submit Your Website to Search Engines
You don’t have to submit your website to search engines because modern search engines like Google, Yahoo and Bing can discover your site automatically. If you want to speed up the process, just tweet your site, share it on Facebook or link it from one of your other websites.
2. Pinging to Search Engines
Back in the early days of blogging, you had to ping to search engines so that your new blog post can show up on search. Pinging means sending a signal to the engines, so they can come and index your site. Now days all modern platforms such as WordPress automatically pings to search engines, so you don’t have to send them manually every time you post.
3. Directory Submission
It’s a big waste of time! When was the last time you checked into an online directory to find a website? I didn’t! I have submitted my sites to a lot of directories over the last 10 years. I have Google analytics tracking and I can surely say, I haven’t got any referral traffic from any of these sites. If the site is not a highly curated list, then there is no point of getting included.
4. Link Exchange
A link exchange scheme is when you link to a site and that site links you back just for the sake of links. This can soon get out of control and your website footer or sidebar can turn into a link pool. Well it’s a good idea to link to other top sites of your industry, but it’s never a wise thing to exchange links for SEO.
5. Meta Tags
If you are still using meta tags or putting keywords in the meta field, you should stop! Google and Bing officially stated that meta tags are dead and they are not using it as a ranking factor.
6. Page Rank
Google’s Page Rank was the most sought after shiny thing of the world of blogging and internet marketing. A webpage had a page ranking from 0-10, the more the merrier. My blog had a P.R. of 3. Buying or getting a link from a high PR website was desirable. Now days people still talk about that page rank. There is no page rank and Google officially made a statement that the old page rank is not in effect anymore.
7. Forum Posting/Blog Commenting for Link Building
In other words, spamming. You should stop creating forum accounts or thread just to create a link back to your website. The same goes for blog commenting. This adds no value to your SEO. This is because user generated links are not given much value because anyone can create 10 links like this. You will need a large number of these links to make an impact. So instead of commenting for links, do this to build a relationship with other bloggers.
8. Social Bookmarking
Sites like Delicious and Digg were huge 7-8 years ago. You could actually find a lot of new visitors by submitting to these sites. Now days these sites are all dead. The attention have moved to social media sites like Facebook and Twitter. If you still find some social bookmarking sites that are still active, then submit there to find new audience rather than building links.
9. Keyword Stuffing
You don’t have to repeat the same word over and over again. Search engines are now smarter than ever and they know synonyms. Google knows that “Pool” also means “Billiard”. You don’t have to repeat your keywords 5 times in an article just because you have to have a right keyword density! Just write as you would write naturally, if your readers love it, engines will love it too!
10. Guest Posting*
Guest posting is when you write an article for another blog. At the end of that post you get to put your link in the author bio. Usually a guest post bio looks something like this:
“Tamal is a cool guy who loves to write guest posts, visit his blog at My Awesome Blog.”
At the bottom My Awesome Blog is the anchor text. Now the problem with this method is, many people are writing junk guest posts with no real value or connection, just to make a link. Google penalized a lot of sites for having same anchor text and using the guest blog technique.
*I put this asterisk because guest post is not a completely a bad technique for SEO. It’s bad when you post junk content with same anchor text. If you write awesome quality posts in reputable sites, this will do wonders.
Okay so I think some of you folks have come to this post from the BDSEO group. If so please leave a comment about any outdated things you know, or something which you found that is outdated after reading this post!
To my BlogKori readers: No I am not back to this blog, but this blog is not dead either. Will share details soon.