Lets create an effecting landing page to welcome new visitors!

by Tamal Anwar on Friday, February 13, 2009

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wordle

What can you see on the picture above? Lots of keywords, just like the tag list of my site. This is the tag graph of my blog created with wordle.net. Now when a new visitor comes to my homepage, he feels the same with my blog just like you’re feeling with this image above.

A few months ago when my blog was in blogspot platform, my homepage was full of 6 banner ads. When I met a new person via online chat and asked him to visit my blog, he said: “Is this an advertisement website?” -ohh a big failure that my site was unable to express what it’s for?

I figured out that a blog’s homepage could be the worst landing page ever to make your new visitors go away. Here are some simple reasons,

  • Homepage loads slowly because it has lots of things
  • The content is always changing
  • The page can’t focus on new visitor, it’s ideal for returning visitors
  • Homepage doesn’t have the content what visitor is looking for
  • Harder to tell what this site all about

According to an average blog’s traffic statistics, 70-80% people coming to your blog are new visitors. They could be tech savvy, tech professional or could be a new internet user. 80-90% visitor wants a site to be perfect, or they will leave in few seconds. The rest of the 10-20% people will stay and explore because they have heard good things about this site or they are bloggers like you.

Now if you create a custom landing page for those new people, then I think you can capture some of them on your blog. Please take a look at my Welcome page.

Lets create an effecting landing page to welcome new visitors!

Cartoon credits: Psychotactics Zingers

The focus

The focus of that page was to let the new visitor know what this blog is for? No fancy, I just added few words. A simple image with the logo will welcome my reader and I want them to memorize it.

A killer approach to get their attention!

On the first line I said, “BlogKori is not another “Make money online blog” -like thousands of others on the internet. This blog is focused to create a better blog.” -the reader may know about a lot of make money blogs and he might think it’s another one, so I said that here’s something new. It will make him feel that yes there’s something new and let’s continue reading!

Tell them what this blog can do for them

On the first line I said “This blog is focused to create a better blog” -now I have to explain it what they can do if they have a better blog. Just like if you say that your blog is about “Cooking” then you have to make it clear what you’ll provide in your blog, and what they will get from it?

Ask them to subscribe

Add the options to subscribe to your blog via email or RSS feed.

Provide available options

Like, I added the link to the Beginners guide section for new bloggers. Add your mobile page if you have one, add the contact option, author information, your social profiles and some other things you have.

Don’t say good bye!

Now your reader will react the way you express. If you say, “Thanks for visiting, come back again later” they will go away from your site. But if you say something like this, “Thanks for reading this page, now you can move on to my homepage!” or you can also add some of your best article links at the end.

Using your landing page

You can use this link on social sites such as Facebook, twitter and other ones. It’ll help you a lot when you add this link on blog comments. Use the landing page URL on your outgoing email signatures. Each new reader will come to your special landing page. The blogs that are linking your homepage, ask them to change it to the new welcome page.

Have your say

Do you think you need a special landing page for your blog? What can be done more with a landing page? How’s my welcome page and please share your blog’s landing page too!

If you like this article, then please bookmark it with the share/save button. You can also Grab the RSS feed to get more updates like this one.

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  • http://twitter.com/krjx @krjx

    Great post Tamal, nice graphics also. Do you know how to create automatically customized landing pages according to the refferal source of the visitor (i.e. google, twitter, etc.)

  • Tamal Anwar

    @krjx: Maybe it’s possible but you should not automate referral visitors to landing pages. For an example if a visitor comes to your blog with google search, then the automation will take him to an a landing page instead of the search page and that’s a bad thing.

    I use refer notes plugin to show special messages to each referrals from each site.

  • Diana

    good article I need all the advice I can get to make our site as user friendly and inviting as possible. Ofcourse that will, in time, transfer into effective market relations, built on trust and value for time!

    Diana’s latest blog post..Why did hemp lose its place as a valuable resource

  • Geoserv

    Very interesting, never really thought of it that way.

    Good post.

    Geoserv’s latest blog post..FREE Pligg v9.9.5 template – SocialCom

  • Chinese Girl

    This is a good topic, few of blogs that I frequently visit loads very slowly due to the huge amount of content on the home page. It might be better to use list of new posts instead of whole content.

    Chinese Girl’s latest blog post..Foshan Trains

  • http://marketsecrets.biz Caleb

    My take on this is to modify the already existing homepage to be more “new visitor friendly” starting with stating the basic site purpose along with subscription forms, important recent content, and rss options above the fold…then of course test/modify from there ;)

    If this just isn’t feasible for the type of site then creating a seperate page would be ideal…

    Market Secrets Blogger’s latest blog post..Whitehat, Blackhat, and Now Bluehat Techniques!

  • Tamal Anwar

    @Chinese Girl: That’s a good suggestion! Instead of loading the home page, you can go to my blog’s archive page: http://blogkori.com/archives and see the last 30 post links of my blog.

    You can also visit http://feeds.feedburner.com/blogkori to read my blog’s RSS -and that’s super fast loading!

  • Sean

    Tamal, If you’re going to use my cartoon, it would have been nice to give credit and linked to the Psychotactics Blog, don’t you think?

  • Tamal Anwar

    @Sean: I glad to have you here Sean. I apologize that I didn’t linked your blog but I did added the tooltip that the image is from your blog.

    Last night I searched your blog for the colored version but didn’t find it. Can you please send it to me? Yes I’m linking the image to your blog, thanks!

  • http://bloggingwithsuccess.net/welcome SBA

    I put the url for our Welcome page as my comment link. So take a look! It does some of the things you recommend, except suggest where the visitor should go next — we were hoping they would select a popular post from sidebar or one of the posts we list by category. e.g. ‘blog design’, ‘writing content’…

    But it never hurts to display a loud ‘call for action’ as you did with your ‘Get Started Now’. Thanks for sharing this and doing such a good job explaining by example!

  • http://habitationintention.blogspot.com/ DrBurst

    I have to comment you on your great landing page. IT stop my mad dropping dead and pulled me in. Now, I’m subscribing, very nice tip. Thank you for posting it.

    DrBurst’s latest blog post..Poll: Do you think humanity will move off earth in the near future?

  • Tamal Anwar

    @DrBurst: Landing pages are great and makes a visitor feels that these words are specially written for me. Thanks for your kind words.

  • Diana

    I think you have added more since I visited here last time! Good to see you have the dialogue going

    • Tamal Anwar

      @Diana: Ya I like to reply comments with answers and discussions, this is my habit. Thanks for another comment.. see ya around!

  • Hamdani Amin

    Tamal, great insight. I am looking seriously to the posibility of revamping my blog, but I hate to go all the process of setting-up the blog. Last time it took me about two week to do so.

    On top of that, I’m looking serioulsy to suggestion brought forward by this post.

    • Geoserv

      @SBA, that looks fantastic. Looks like I need to do the same for mine. I have putting it off.

      Geoserv’s latest blog post..New upcoming Pligg template

  • http://www.pspgoguide.com PSP Go

    Yeah, I think this is good advice, your landing page is the first impression visitors get and this is super important.

  • pspthemes

    brilliant ,thanks for the information

  • Kelly Shores

    That was a very nice read. I will definitely look up your other articles and check them out too. Thanks for sharing.

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  • lbl198071

    That was a very nice read. I will definitely look up your other articles and check them out too. Thanks for sharing.jvc aa-vf8 charger

  • Joel

    Good tips. Landing pages with too many instructions can confuse website visitors which may obviously increase bounce rate. Relevancy and step-by-step information is key of success. I’d advice “Landing page optimization” by Tim Ash. A must have guide for every webmaster.

  • Abercrombie Fitch Bikini

    I put the url for our Welcome page as my comment link.

  • Accountants Derby

    I really enjoyed reading your articles. very nice indeed. I found your blog quite by chance using our old friend Big ‘G’ whilst looking for something related. Anyhow, enough of the gassing, Nice Site, Good info, I’ll definately be back for another look. Please also visit my blog when you have a few moments to spare.

  • jouer en flash

    Could you share a little bit more please ?

  • http://www.espow.com tasha

    Excellant article! thanks for sharing
    .-= tasha´s last blog ..7-inch Headrest Monitor With Two-way Video InputGray EHRDVD5G =-.

  • http://www.gospelhall.org Christian Church Pastor

    Advertising of any kind is a distraction from your mission. Most of it is ignored anyway.

    I tried running some ads on Facebook – highly targeted, but an interruption. Over 50,000 impressions yielded one click. However, the same ad on Google runs about 3% click through. The ads you put on your page are just noise.

  • blue pits

    I agree but it has to do with serps as well. Since Google loves updated content, if you change your homepage/landing page to a static page, Google may frown on that

    • Tamal Anwar

      there are websites flooded on the internet which are not blogs and don’t get updated for a long time, sometimes years -they still have their rankings. Blog makes a site active and that’s what new media loves.

  • SPAMMER

    Each and every occasion I notice a really very good post I do a few things: 1.Discuss it with all the (blank) colleagues .2.save it in all of the favorite social sharing web-sites.(blank).Make sure to return to the website where I read the post. After reading this post I am seriously concidering doing all 3! ))))

    • Tamal Anwar

      nice info

  • http://signupprinthere.co.uk/ Print Sign Shop Weston

    As always Thankyou. Great info blog Kori.