How to Write Effective Blog Descriptions for Better CTR

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Writing a good blog description is one of the important things in blog SEO. Targeting useful keywords and using them on your blog’s description will bring in more clicks, interested readers & new leads.

At the very beginning, bloggers find it tricky for them what to do and what not? Titles are easy but what about description? There are some factors work together in search terms. Some bloggers found their site rank higher in search terms within few months. Most of the times these terms are not that popular enough to bring a burst of traffic.

For an example, when I started my first blog, it was ranking number one for a local term. But I was not getting hundreds of hits daily for that because it’s not a popular keyword! The thing I learned is that I should look for popular keywords and ranking my blog for such keywords will bring in more traffic.

Increasing the effectiveness of a company’s blog can help relay the mission and goals, as well as engaging with customers and improving your product based off of their needs.  It doesn’t take an online MBA to figure out the importance of a quality blog in this age of the internet

What is the purpose of blog description?

The only reason to write one is to explain what your blog is about. This description goes in search engines, article sites, RSS feeds and everywhere. This is your chance to grab the attention of a reader and bring them to your website or blog.

Set a blog description under 150 characters

Search engines show up only 150 letters or so in the search results. Some engines show up to 160 letters. It would be better to keep your description under 150 characters. There are two things that work here, one is the description and the other is meta description. The first 150 chars will work as your meta description if you haven’t set it up already.


For an example, if you search your blog in google it’ll show the first 150-160 letters that it found on the page. So you have to create a special meta description to ensure maximum exposure. Use your blog’s main keywords in your meta description.

For an example when you search BlogKori on google you will fine: “BlogKori offers tips on how to start a blog, blog marketing, getting blog traffic, building an online business & ways to make money blogging.

I tried to sum up my blog theme into a small description.

But how do I pick up a good home description? Let us draw an image to visualize out site,

Draw an image of your blog

Take a piece of sheet and a pen and draw your blog. Now write down what types of posts you’ve written on it? What posts are getting higher place in search results and what are the keywords that visitors are using? It’s like drawing a mindmap but for your blog. You can take help of google analytics to figure this out. This will help you to know some of the common keywords about your blog.


Although you can get a better idea by reading your categories. Your blog categories are your best main keywords.

Use main keywords in your meta description

Another important thing for your blog’s SEO are keywords. When I write a new post, I set some keywords for that post. For and example I’ve set google, SEO, search engine etc as the keywords for this post. Google will use these keywords to determine what’s written in this post. This is an easy one but what to do about your blog’s homepage keywords?

But now days google and other search engines don’t care about keywords anymore. They now look into the content to determine the keywords of a blog.

It’s always a good thing to put your main word/keyword in your blog description.

Homepage description is not that important

Blogs are special websites and it has more pages than a usual site. Company websites pay a lot of money to opt their homepage because it’s their only entrance. But with a blog any page can outrank thousands of other websites or even your own homepage. I remember when I had my first blog,, one of its post about “reverse ad strategy” had Page rank 4, but the actual homepage was still a PR 3.

Make it a teaser for your article page

Searcher searches for information, they have 10 options to choose, which one they will click on?

You have to write an appealing description for your article page. Start with an action like,

  • Learn how to..
  • get all the..
  • Take a look at how..
And then end with a cliff hanger like,
  • after conducting the research we found..
  • what we expected but when we..
  • 10% increase after applying this method..
Also make sure you use your keywords in the description.
Add custom descriptions, don’t let the engines to fill in the blanks for you.

Keep the changes for longer

All of your posts are being checked regularly by google. Each post get’s a position but when there’s a change in the post, google re-organizes the will index to fit with the updated version. Now when google will do it, another new site may take your position and throw you in the bottom of the results page. Don’t do these mistakes what I did before, make changes and leave them for another 6-12 months.

Also read: Using long tail keywords for blog traffic

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73 thoughts on “How to Write Effective Blog Descriptions for Better CTR

  1. Determining the keywords are one of the toughest parts of on page SEO and can take some time to determine.

    Browse some blogs and it is shocking how many don’t bother setting their description and keyword tags.

    Geoserv’s latest blog post..New upcoming Pligg template

    1. Choosing the right keywords for you site is a not an easy work. One of the most trustable tools which help me with this task is Google Adwords which is better than more paid software. I think you are right Geoserv saying that a big number of blogs doesn’t set up their keywords and description.

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  4. Hey Tamal, saw your post about google analytics. But I do not see a way to check individual pages PR. Can you tell us how you checked the PR of your individual posts? Thanks.

  5. @krjx: I have to search for an easy tool to check PR of individual pages. I’ll tell you later about it.

    I use “WP all in one SEO pack” there’s three fields, one for title, one for description and the 3rd one for keywords.

    Take a look at this posts title and the title in the browser window, both are different. This is because I set a different and long version for meta title.

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  7. While the wordpress plugin your mentioned here is a very essential tools for wordpress user, you still need to find out the best keyword for your blog.

    In the past I used to use overture but now, I look through some keyword used by similar website for a guide.

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  9. Every time I think of starting a new blog I draw a pic of it first to, but, only to get an idea of ad and content placement. Meta descriptions should best describe the content on your page/s.

  10. i cannot change parmalink on wordpress. i it set custom: /%catagory%/%postname%/.it shows 404 error. i use a plugins but not work. i want that as your url shoes. can u help me? pls mail me

  11. Good meta description writing is little bet tough to apply some keywords in a post. Sometimes it feels me so much enjoying and I like to add meta description on all of my post.

    Great post again.

  12. hello dear its nice tutorial and as u have used WP u can manage keyword and description in admin
    but how to manage keywords for inner pages on blogspot, can u provide me suggestion on this. as i m using blogspot blog for my personal use and want to put correct and customise keywords for inner pages.
    need ur suggestoin on that means how to do that thing
    my blog is
    Vaseem Ansari
    .-= Vaseem Ansari´s last blog ..Burj Al Arab Hotel Photos, Price, Information, Dubai Buillding Images Collection =-.

  13. “Keep the changes for longer
    As you have your blog’s control, you can change the blog’s title, description, and keywords 10 times a day! It’s a bad thing for SEO because it’ll hurt your rank. ……Don’t do these mistakes what I did before, make changes and leave them for another 6-12 months.”
    I wish I had read the post at the first begining, as I begin to realize the importance of the issue not till now.
    I am adding/Changing blog’s title, description, and keywords for each posts before, It might hurt my blog rank, But I still think it is something I will have to do even not now, I guess the earlier the better

  14. Changing title and keyword can heart your blogs ranking and reputation. Even sometimes changing the design of an well established site or blog can also do positive or negative effect on it. And it’s true – The sooner the better.
    .-= D.J.Rony´s last blog ..Facebook and the Fake Profiles =-.

  15. Another point you can add.

    Over effective titles may harm reputation of blog too.

    For example, if meta title starts in ALL capital or title start with “SHOCKING TRUTH of xyz..” may sometime annoy visitor when there is actually no shocking truth there.

  16. Before I write any blog post on a number of my blogs I always do some keyword research first. By doing the keyword research before hand you will already know what to write about. This makes things easier to build a description as well. It does no good to write a post that is heading to the most saturated search term of the bat. So do the keyword research before you start any of your blog post and things get that much easier.

  17. Hello I am new here. I’m sorry if this this is not the right place for this post but I was wondering If some one here on would be able to assist me to choose the better choice. The forums here are absolutely amazing and certainly plan on sticking around for as long as I am welcome.

  18. How to protect blogs from copying by the other users.Most of the user visit to blogs and copy blog’s text in order to create their own blog.Is there any way so that we can protect our blog from getting copied ,if yed please send me on my e-mail address ””
    I shall wait for your reply
    thanking you

  19. This post is great, use keywords and description to describe your article, they are used to show how your article works in limited words.
    You can install some seo plugins in wordpress to set the page title, description and keywords.

  20. Thanks for the useful review! I am 100% sure that targeting the right keywords is one of SEO essentials. Just imagine, if you place the wrong keywords you will get wrong traffic, and with wrong traffic will come bigger bounce rate and average time on the site will decrease.

  21. Oh my goodness! an amazing article dude. Thank you However I am experiencing issue with ur rss . Dont know why Unable to subscribe to it. Is there anyone getting identical rss problem? Anyone who knows kindly respond. Thnkx

  22. Hi Tamal, Thanks for the good post.
    Ok, I understand about the meta keywords, one could set with searching keywords related to this target site. But I am not sure about ‘meta description’, what should be the content in it. Could you please elaborate some detail providing any example?

  23. Awesome and very informative post. Well said, There’s nothing special about those Meta tags, your blog’s “every word is a keyword”. And agreed, blog title, description etc should not be changed frequently, as it is bad for SEO and also it effects the blog ranking. Thanks for sharing this info :)

  24. This makes absolutely no sense at all. What are you talking about?
    All of your posts are being checked regularly by google. Each post get’s a position but when there’s a change in the post, google re-organizes the will index to fit with the updated version. Now when google will do it, another new site may take your position and throw you in the bottom of the results page. Don’t do these mistakes what I did before, make changes and leave them for another 6-12 months.

    1. This makes sense this way: Google is making like 400 changes in their algorithm in 1 year and one page doesn’t sits in a position forever. So for highly competitive terms you may get outranked by others when you do slight changes even in the meta description.

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