Life of a work at home entrepreneur

How to Write Effective Blog Descriptions for Better CTR

Writing a good blog description is one of the important things in blog SEO. Targeting useful keywords and using them on your blog’s description will bring in more clicks, interested readers & new leads.

At the very beginning, bloggers find it tricky for them what to do and what not? Titles are easy but what about description? There are some factors work together in search terms. Some bloggers found their site rank higher in search terms within few months. Most of the times these terms are not that popular enough to bring a burst of traffic.

For an example, when I started my first blog, it was ranking number one for a local term. But I was not getting hundreds of hits daily for that because it’s not a popular keyword! The thing I learned is that I should look for popular keywords and ranking my blog for such keywords will bring in more traffic.

Increasing the effectiveness of a company’s blog can help relay the mission and goals, as well as engaging with customers and improving your product based off of their needs.  It doesn’t take an online MBA to figure out the importance of a quality blog in this age of the internet

What is the purpose of blog description?

The only reason to write one is to explain what your blog is about. This description goes in search engines, article sites, RSS feeds and everywhere. This is your chance to grab the attention of a reader and bring them to your website or blog.

Set a blog description under 150 characters

Search engines show up only 150 letters or so in the search results. Some engines show up to 160 letters. It would be better to keep your description under 150 characters. There are two things that work here, one is the description and the other is meta description. The first 150 chars will work as your meta description if you haven’t set it up already.


For an example, if you search your blog in google it’ll show the first 150-160 letters that it found on the page. So you have to create a special meta description to ensure maximum exposure. Use your blog’s main keywords in your meta description.

For an example when you search BlogKori on google you will fine: “BlogKori offers tips on how to start a blog, blog marketing, getting blog traffic, building an online business & ways to make money blogging.

I tried to sum up my blog theme into a small description.

But how do I pick up a good home description? Let us draw an image to visualize out site,

Draw an image of your blog

Take a piece of sheet and a pen and draw your blog. Now write down what types of posts you’ve written on it? What posts are getting higher place in search results and what are the keywords that visitors are using? It’s like drawing a mindmap but for your blog. You can take help of google analytics to figure this out. This will help you to know some of the common keywords about your blog.


Although you can get a better idea by reading your categories. Your blog categories are your best main keywords.

Use main keywords in your meta description

Another important thing for your blog’s SEO are keywords. When I write a new post, I set some keywords for that post. For and example I’ve set google, SEO, search engine etc as the keywords for this post. Google will use these keywords to determine what’s written in this post. This is an easy one but what to do about your blog’s homepage keywords?

But now days google and other search engines don’t care about keywords anymore. They now look into the content to determine the keywords of a blog.

It’s always a good thing to put your main word/keyword in your blog description.

Homepage description is not that important

Blogs are special websites and it has more pages than a usual site. Company websites pay a lot of money to opt their homepage because it’s their only entrance. But with a blog any page can outrank thousands of other websites or even your own homepage. I remember when I had my first blog,, one of its post about “reverse ad strategy” had Page rank 4, but the actual homepage was still a PR 3.

Make it a teaser for your article page

Searcher searches for information, they have 10 options to choose, which one they will click on?

You have to write an appealing description for your article page. Start with an action like,

  • Learn how to..
  • get all the..
  • Take a look at how..
And then end with a cliff hanger like,
  • after conducting the research we found..
  • what we expected but when we..
  • 10% increase after applying this method..
Also make sure you use your keywords in the description.
Add custom descriptions, don’t let the engines to fill in the blanks for you.

Keep the changes for longer

All of your posts are being checked regularly by google. Each post get’s a position but when there’s a change in the post, google re-organizes the will index to fit with the updated version. Now when google will do it, another new site may take your position and throw you in the bottom of the results page. Don’t do these mistakes what I did before, make changes and leave them for another 6-12 months.

Also read: Using long tail keywords for blog traffic

About the author: Hi this is Tamal Anwar. I am a web designer, digital marketer and online teacher. I share my online experiences on blogging, design, SEO and marketing. Love what I write? Sign up below for updates,

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