You have the guests. You have the technology. You even have a hashtag all set. Yet, for some reason, you still have not been able to increase the attendance rate of your past and future webinars, otherwise known as webcasts.
The paucity of attendees to your webinars, whether they’re live or pre-recorded, is something that troubles a lot of brands that utilize online seminars. When you have just a couple of people watching your webinar, you feel disheartened and discouraged. You ultimately believe it was a wasted investment and a waste of time because not too many people were a part of your webinar.
It really is compelling to look at the numbers and see just how consistent webinar attendance rates are across various industries. The average webinar attendance rate is between 40 and 50 percent of registrants – that number shoots up to 60 percent depending on the source.
Webinars are superb business development strategies to employ. A webinar platform can help you conduct a killer webinar that will develop your brand, you become an authority on the topic and you garner the trust of your customers and prospects. Moreover, webinars become an easier way to get in front of a large audience (there are nearly three billion people using the Internet today!).
But what good does it do to host a webinar if no one is actually watching it? [Continue reading…]